Why Animation?
Video Lives Everywhere
Video’s advantage to the marketer is its versatility. Video can:
- Live on your site
- Be emailed to your list as a link
- Be shared on sites such as YouTube
- Be played on a big screen at a trade show or kiosk
- Be shown on a laptop during client meetings
- Be pulled out of your pocket and played on devices such as iPhone or Android.
Video is portable, viral, and high-impact… the perfect utility player in your marketing mix.
Video Fun
It might be because your visitors just don’t like to read. For many people —actually, most people— reading is like work, while video is like play.
That’s why the use of video is exploding on the internet. Nielsen has reported that the time spent watching video on the web has increased at an astonishing 45% year-over-year rate. The expectation is growing among web visitors that when they hit a site, they will have the option to watch video.
Video Communicate
Not only do people prefer to see video, studies show that they comprehend and retain more from an audio-visual presentation than they do from just reading.
And Google’s Double Click reports that video outperforms other rich and non-rich media in both brand-building and driving purchasing intent on business sites by overwhelming margins.
Anecdotal evidence (here and here, for instance) shows that video often increases conversions by double-digit margins.
OKAY, BUT…WHY ANIMATION?
There’s two compelling reasons why you might do better with animation than with live-action: let’s call them left and right …
The left side of the brain likes animation because it can encapsulate thoughts into icons and concepts into schematics. Complex messages are distilled into clear ideas. Animation communicates thinking in a way that blabbing heads can’t.
The right side of the brain likes animation because it is somehow more human than a real person is.
Animation touches our feelings and entertains our eye; it gets under our skin.
Why choose us
Fast, durable results at competitive prices.
We are cost effective
We believe that creativity can be cost- effective. Thanks to an international network of creative and marketing professionals, our company has the ability to provide high quality services at surprisingly manageable prices.
We are creative
Our approach is to use our creativity to design powerful messages and communicate them through innovative media with the less possible cost.
We are available to our customers 24/7
We are happy to serve our customers worldwide 24/7.
Why UP Communication?
You’ve decided: your business website needs animated video to connect better with customers. You’ve seen that animation marketing is not only attention-grabbing and fun, but that it also communicates concepts with power. Now you’re looking for the right animation service: people who can listen to your needs and internalize them, and who at the end of the day will deliver a video that will get your message out with wit and elegance − a video that will reflect well on your brand.
That’s where we come in. At UP Communication, we like nothing better than to help businesses tell the world what they have to offer.
Animated smart videos
Communicate your concept with the power of an animated video and captivate your audience.
Sample of studies for animation done in hand technique
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